'It's not complicated'
I chose this commercial because it's the first one that came to mind. Recently these AT&T commercials have my boyfriend and I cracking up. The audience would be a parent or anyone who loves kids, which is a pretty big audience I would say. It totally draws you in by the funny innocent things that the kids are saying. It isn't some bogus skinny girl eating a big mac, i think we all roll our eyes at that like 'ya right'. This is a innocent commercial as to what a child would answer, so that draws you in makes you laugh the entire time. Then at the end they keep it simple by saying, AT&T Doing two things at once - 'It's not complicated' is their logo on every commercial. It just sticks with you, however it wasn't effective for me because I already have a cell phone. But if I didn't they would have drew me in.
I think that today most companies tent to use kids for commercials. I think that they do it because they now that the viewers always like to see funny innocent things like you said. Who better then children can always warm our hearts.
ReplyDeleteI haven't seen this commercial before. It's pretty cute, and they definitely have a large audience. I agree with you that it was ineffective, but for a different reason. It is advertising that AT&T is the only network that allows an iPhone 5 user to surf and talk at the same time; that is not true. The audience they are reaching with the adorable kid, doesn't necessarily bring them in customers because they are targeting people who have or want an iPhone5, which completely knocks out a huge part of the audience they have captured.
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